Marketing Specialist APA

Our world depends on rocks, minerals, metals and other raw materials – the building blocks of modern society. As an industry leader, Metso helps transform these essential materials to enable sustainable modern life.

Our solutions and services support everything from renewable energy and electrification to the infrastructure and digital economy shaping our future. Together, we help our customers meet growing demand while driving the industry toward a more sustainable use of the earth’s natural resources.

Join nearly 18,000 Metsonites worldwide, each bringing unique expertise and experience to positive change. At Metso, you’re supported by a growth culture built on safety, wellbeing, inclusion and collaboration.

This is your opportunity to make an impact and rise above the possible.

Job posting end date: 

Would you like to take this opportunity to influence the industry towards a more responsible use of the world’s natural resources?

At Metso, you will join a supportive and inclusive network of colleagues from around the world. There will always be opportunities to learn, grow, and try something new. This is your invitation to rise above what was possible yesterday.

Metso is seeking a Marketing Specialist with strong digital marketing expertise to join our Perth office. This role is focused on driving demand generation and campaign execution in a complex B2B environment, supporting long sales cycles, multiple stakeholders, and high-value mining equipment and services solutions.

You will plan, execute, and optimise integrated marketing campaigns across digital channels, leveraging CRM and marketing automation tools to engage target audiences and support business growth. Industry events and technical forums are a key channel within these campaigns, requiring strong coordination of promotion, lead capture, and post-event follow-up to maximise impact.

You will play a key role in generating and nurturing leads, supporting pipeline growth, and aligning closely with Sales across the Asia Pacific region.

Key Responsibilities

• Plan, execute, and optimise integrated digital marketing campaigns aligned to regional and global business priorities.
• Own end-to-end campaign delivery, from briefing through execution to performance reporting.
• Manage campaign execution across email, marketing automation, CRM, paid media, social, and content syndication.
• Leverage Salesforce CRM and Salesforce Marketing Cloud to manage campaign execution, segmentation, lead nurturing, and campaign reporting.
• Own lead flow from capture through to Sales handover, ensuring accurate routing, tracking, and follow-up in Salesforce.
• Coordinate and support industry events and webinars, ensuring strong digital promotion, lead capture, and follow-up.
• Produce and localize marketing content end-to-end in line with global brand guidelines.
• Manage multiple campaigns simultaneously, delivering to tight timelines.
• Collaborate with Sales and internal stakeholders to align campaigns with business needs.
• Track, analyse, and optimise campaign performance, driving measurable outcomes (lead volume, conversion, ROI).

To Succeed in This Role

• Tertiary qualification in Digital Marketing, Marketing, Communications or equivalent experience.
• 3–5 years’ experience in B2B marketing with a strong digital focus.
• Hands-on experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud highly desirable).
• Strong understanding of demand generation, lead management, journey development and campaign reporting.
• Strong planning, coordination, and stakeholder management skills.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Premiere) is an advantage.

Why Metso

• An inspiring purpose - Enabling sustainable modern life.
• Compensation and rewards - Global incentive program tied to business and performance targets
• Hybrid working possibilities - While we are big advocates of meeting and collaborating in person, we believe in fostering a flexible work environment.
• A thriving culture - We are committed to developing an inclusive culture that enables everyone to do their best and reach their full potential. A culture that is courageous, compelling, and caring, and unites our people to build a sustainable future together.
• Extensive learning opportunities - Ongoing growth dialogues, internal mobility, mentoring programs, education assistance, ambitious projects, and global opportunities.
• Worldwide support - Leverage our network of peers across the world, offering valuable assistance. We get things done together, through open and honest communication.

Metso is committed to pay equity and transparent reward practices globally. Compensation information is shared in line with local legislation and applicable recruitment practices.
 

How to join - Working at Metso - About Metso - Diversity and Inclusion - Meet our people

Metso is an equal opportunity employer committed to fostering an inclusive and diverse workforce culture. All qualified applicants will receive consideration for employment without regard to race, religion, color, nationality, gender, gender identity, sexual orientation, age, status as a protected veteran or status as a qualified individual with a disability.

Metso is a frontrunner in sustainable technologies, end-to-end solutions and services for the aggregates, minerals processing and metals refining industries globally. We improve our customers’ energy and water efficiency, increase their productivity, and reduce environmental risks with our product and service expertise. We are the partner for positive change.

Metso is headquartered in Espoo, Finland. At the end of 2025 Metso had close to 18,000 employees in around 50 countries, and sales in 2025 were about EUR 5.3 billion. Metso is listed on the Nasdaq Helsinki. 

metso.com